To create a sales accelerator program that can teach Pakistani audience on the topic of sales.
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There is always a Method Behind The Madness
Here are the Details of My Dream Project
The real challenge at that time was that we never organized a well designed event after Nail The Lizard and Passion Campaign and more challenging was to arrange it at a commercial place.
First I came up with a very specific and unique name: Sales Kay Shahenshah to attract salespeople from diverse industries and give them a tribute for their services. Secondly, as at that time I was doing video YouTube format, content calendar and many other formats of creative works so I came up with an idea that we should approach this accelerator as just a series of events on multiple topics related to sales. I came up with following topics: Marketing MasterClass, Sales Summit, Invisible Influence, PR Primer, and Crash Course (The Ultimate Event).
Once the topics get locked, we designed a template for event: from designing a campaign to brand kit to figuring out the venue to printing to locking the guests to creating the pre and after event content. With the set template, we lock the execution game but as per the event to event creativity is concerned, we stay flexible throughout. i.e. for crash course, we introduce pre-event dinner - a unique way to approach a training event and we keeps tightening the content of each event until we come to the point where we find ourselves totally satisfied.
This helps us in organizing five blockbuster events. We deliver immense value to thousands of students and professionals, collaborate with multiple organizations and experts.
- 5 Blockbuster Financially Successful Events.
- Huge Boost to Networking and our content game.
- Unlocked a totally new genre: events.
- Joined the premium club of industry.
Improve marketing and will design year to year follow-ups.
- Creativity get boosts when we are doing multiple things at once. It impacts everything. And if we get able to connect each individual initiative with the other one and make sense out of it then it can create a masterpiece.