The real challenge was to keeps on delivering and creating great content consistently once I commit it in front of audience.
My approach was clear: I want OTT level game. I created a monthly calendar packed with multiple level content: weekly newsletter, daily actionable advice, weekly or monthly specials, weekly book summaries, and much more.
Then, I decided on color theme and design for each piece of content. Then, I work on schedule and book space on my calendar to create monthly content. That’s it. It was then all about replicating and following the process.
Every now and then, As per the situation or months requirement I keeps on coming up with special content i.e independence day, etc
- Make your project as interesting as you can. People love interesting things.
- If you keeps on showing up daily. People notice you. They might not tell you but they will give you your trust. They will talk good about you when you meet them.
- Once you come up with quality consistent product, your work will reach to people before you meet them and there is no better leverage than this.
- This is one of the most interesting project I have done on consistent basis.